ProInfluence is a business development firm that supports innovative, early to growth-stage CPG startup companies by creating influential marketing content targeted at key stakeholders and by facilitating connections to professional sports teams and athletes to form authentic partnerships.
We showcase unique CPG startup companies and their passionate founders to targeted audiences on our innovative digital platform, Startup Spotlight™. We grab the attention of key stakeholders (consumers, retailers, investors and others) by producing a carefully crafted blog profile, recording a one-on-one podcast discussion with the company’s founder, and by creating a sampling opportunity of the company’s product to the Startup Spotlight™ audience.
We help startups match with professional sports teams and athletes who authentically enjoy their products. These genuine connections in sports have the potential to develop into paying clients, advocates, brand ambassadors and investors.
I began working with Steve a number of years ago when he represented Doug Baldwin on a deal we were working on. Since then I have gotten to know Steve well. He is hard working, professional, and a creative thinker. Look forward to working with him on future projects for many years to come.- Jake Director, Co-Founder, Strideline -
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Steve founded ProInfluence in 2016 and has led the company’s evolution to become an effective partner within the startup and venture community.
His participation with multiple accelerators & pitch events, attendance at national industry conferences and growing industry relationships gives him a good view into the startup ecosystem.
We are proud to work with a growing list of Clients and Friends to add value to the startup ecosystem.
What our clients are saying about us.
I met Steve at the Fancy Food Show in San Francisco and immediately knew I wanted to work with him. His insights into the food industry, his vast network of contacts and his understanding of the marketing needs for emerging brands was right on point for Mamie’s. Steve's ability to think outside the box and see the big picture is exactly what every entrepreneur wants in a partner. I thoroughly enjoyed being a part of Startup Spotlight and look forward to working with Steve again very soon!
Not only is Steve great to work with - he's just a great guy! I had the honor of working with Steve as he was a mentor in the Techstars program and as Pistol Lake was featured on Startup Spotlight. At every point in our communication he was organized, solution-oriented, and ready to help with any issues I was facing from my side. On top of that he was just a fun guy to chat with. Can't recommend working with Steve or being featured on Startup Spotlight enough!
Steve helped drive business development in the early days of Tally and was absolutely an incredible parter for us! Great relationships, phenomenal work ethic, and a keen understanding of the sports business landscape. He was much more than a business development partner - he was a strategic thought partner for us and I would bring him on board again in a second!
Steve is a rare breed of business professional. I don't know if I've ever met someone with such a powerful combination of business intellect, thought leadership, grace, positivity, and ability to follow through. Steve's network, especially in the business of Sports, is what most of us strive for; when he calls, people pick up the phone, and if he asks, they act. It's likely because when Steve promises something, he delivers. I trust Steve to give sage advice, deliver results, and do so as one of the most enjoyable people I've had the pleasure to be around.
Steve's pragmatic advice was very relevant and helpful in the early days of Karma Nuts, while he was an advisor at SKU Austin. I was honored that he chose Karma Nuts for a "Startup Spotlight" conversation, and very much enjoyed working with him in its production. His commitment to nurture emerging brands, using his deep expertise and network, is truly commendable.
Steve is a consummate professional with stellar entrepreneurial instincts. He identified our company early on as a unique emerging brand and took the time to understand why and how we were different than other healthy snacks in the market. He's helped our startup prosper by leveraging his network and marketing platform, both of which have been key to our early success. If you’re lucky enough to be featured in one of his Startup Spotlight podcast campaigns, jump at the opportunity!
GRAYL had a great experience working with Steve and ProInfluence. Steve is very professional, responsive and certainly has his finger on the pulse of the start-ups and their stories across the country. As a Startup Spotlight member, we saw an increase in traffic to our site and overall awareness about our company from media, consumers and industry partners due to the segment.
I began working with Steve a number of years ago when he represented Doug Baldwin on a deal we were working on. Since then I have gotten to know Steve well. He is hard working, professional, and a creative thinker. Look forward to working with him on future projects for many years to come.
Steve profiled CUROXEN, our first aid product, on ProInfluence. He was not only a great interviewer, but he actually used the product and sent photos of his child’s injury before and after using CUROXEN. Steve had lots of great ideas about how we might consider marketing in new ways and generously shared those after the interview. Steve understands the entrepreneurial mind-set, which positions him perfectly for his role with start-ups.
Steve is a great guy with an amazing mind for business. He sees the big picture and is able to help companies take tangible steps towards their big goals. He profiled HomePlate Peanut Butter on his podcast "Startup Spotlight" and the results have been amazing. His network is amazing and he's been able to get us in front of numerous professional athletes and organizations. Steve is also a fantastic business advisor and has helped many of my friends' companies as well.
Steve has been an incredibly helpful and generous mentor over the past five months. He recorded an outstanding podcast for my company Verb Energy on "Startup Spotlight," and he did a wonderful job piecing together our interview into a cohesive and enjoyable fifteen-minute episode. Steve's a great guy and always has your back.
2375 130th Avenue NE
Bellevue, WA 98005
Contact us today to learn more about how we can assist you.